[5] Creative Content

"Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking"

Interior: Closet

Close Up Shot, Dolly in use.

- Talent is in the closet slightly sweeping her clothes trying to decide what to wear for the party she is attending.

- Talent picks out an entire outfit and gracefully tosses it onto her bed. 

Interior: Bedroom 

Wide Shot, Focus-in Focus Shot. 

- Capture the clothes landing onto the bed

- Un-Focused shot of the talent (girl) walking to the bathroom. 

-Dolly follows talent to the bathroom-

Interior: Bathroom. 

Soft Focus. 

- Close up shot, zoom out after 10 secs on the product (MAC cosmetics) 

- Zoom out: Mirror shot, blur talent from the mirror

- Close up shot on the talent putting on her make up (Half face) 

-Last touch: blush brush, hits the counter, slow motion, zoom out into a mirror shot and see the talent walking to her bedroom. 

-Dolly shot, following her to the bed room- 

-Talent; has dress on, zooms in on talent putting on the shoes. 

-Zoom out, glide up from the dolly get a full shot of her body, zoom out- 

Talent walks away, goes to the door, before shutting the door, 

-talent turns around- 

Talent:

-Gracefully turns around. 

-Smiles at the camera (slight seductive way) 

Talent says: "Now You're MAC-nificiant. 

"creative thinking will be necessary. Ideas, ideas. Ideas matter—no matter what the technology used. We have to generate ideas and content that people will seek out, that pulls people in across media."

By writing out this commercial and being able to bring a new and creative way of expression the way that I want to produce this product to the world, is what gives me the lead start and ahead of everyone else that are trying to come up with a new and unique idea for the product that they want to get out there. In conclusion, an ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.