[1] MAC Cosmetics: Now You're MAC-nificiant

The vision: 

"The creative vision of many talented design students who entered our cover competition". 

When I first came across this project, I literally had no idea what product I wanted to do. But after thinking for a while. I decided to put my own self into the picture. So, I decided to choose MAC cosmetics. Because, I have always admired the way the make up artist do their clients make-up. It automatically got me thinking about going to the party. So I pictured, a commercial, going around the lines of this. 

 Interior: Closet

Close Up Shot, Dolly in use.

- Talent is in the closet slightly sweeping her clothes trying to decide what to wear for the party she is attending.

- Talent picks out an entire outfit and gracefully tosses it onto her bed. 

Interior: Bedroom 

Wide Shot, Focus-in Focus Shot. 

- Capture the clothes landing onto the bed

- Un-Focused shot of the talent (girl) walking to the bathroom. 

-Dolly follows talent to the bathroom-

Interior: Bathroom. 

Soft Focus. 

- Close up shot, zoom out after 10 secs on the product (MAC cosmetics) 

- Zoom out: Mirror shot, blur talent from the mirror

- Close up shot on the talent putting on her make up (Half face) 

-Last touch: blush brush, hits the counter, slow motion, zoom out into a mirror shot and see the talent walking to her bedroom. 

-Dolly shot, following her to the bed room- 

-Talent; has dress on, zooms in on talent putting on the shoes. 

-Zoom out, glide up from the dolly get a full shot of her body, zoom out- 

Talent walks away, goes to the door, before shutting the door, 

-talent turns around- 

Talent:

-Gracefully turns around. 

-Smiles at the camera (slight seductive way) 

Talent says: "Now You're MAC-nificiant.

 Most competing brands are of equal quality—that is, they are parity products or services.

By creating this commercial, is how my product is going to be unique from anything else, its an original thought, and it will help make MAC more notices and fun to have when going out on a party.

Advertising is used in a free-market system to promote one brand or group over another