An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design.
I will attract my customers, by making my ad feel, as if it is part of a real life experience. I want them to understand that the whole point of me making the ad I did was from my personal experience and emotion. I feel, as if, when you are able to put your own feels and such into an Ad then you know it will be a good one. You will hope that the consumers/customers, will be able to connect with you in a way you want them to, in a way where as soon as they see my ad they will understand the playfulness that I wanted to capture within my product advertisement.
Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation
From the quote above, taken from my advertising book, I feel as if I found a way to make it what a good campaign should be. I feel since I am part of the "now generation" well in a way I was able to connect with the rest of the consumers and understand their wants and needs when it comes to products that they most admire. By focusing on the attributes of an object, person, place, character,
topic or theme, product, or service, you can find a characteristic that
might lead to an idea. Attribute listing is a
method for analyzing and separating data through observing and
identifying various qualities that might have otherwise been overlooked
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