Week 11: Self Evaluation

Throughout the whole 11 weeks I feel that my understanding of the advertising industry has grown so much more. It has become so much more open and wider, especially in the ways that I see the advertisements. As of right now I have reached the 11^th weeks of this quarter, and the 11^th class of advertising throughout this class I feel that I have met the credentials, and did everything that was asked of me in a timely matter. Even though I have fallen into a deep step and forgot to do some of my assignments they were always done before the next time the class meets. Opening up my mind in a way and having me understand more about the world we live in now, has gotten me to think about what is going to happen in the future, got me into realizing that I really do have to pay attention to what is going on in the world and always in the industry of my choosing, because if I don’t then I am going to be really far behind once it is my time to be out there after I graduate from college. So, with that in hand I feel that by the end of the day I feel that I deserve to get a passing grade in this class. 

[6] Analysis of Project in the Real World

"Advertising communication depends on a synergy of visual and verbal components. In other words, the visual-verbal ad equation is: 1 + 1 = 3. Nowhere is this more evident than in print. Whether it is a magazine or newspaper ad, an outdoor poster or billboard, there is no motion or sound to dazzle. In print, words and images alone must convey the idea." Throughout this project, I could fully decide on exactly what I wanted to do for the final outcome, I know I wanted to make an advertisement. However the first one that I had in mind was completely the opposite of what I have now. But being able to change my way of making it happen, makes me happy because I realized that the way one was going to be to gaudy. it was going to have to much going on and it wouldn't get the point across. So I wanted to expose something that would straight to the point and kind of demanding. "Together, the line and visual should communicate and express the advertising message. In fact, in a really good ad, the line and visual, in combination, should have an additive effect." I feel the advertisement that I chose to show was the right one because it is straight to the point and very demanding it shows the eyes to the point of where you know she means business, I wanted a the eyes to basically tell the story. That is why my main focus were mostly on the eyes. "Temporal relationship exists in screen-based media (the relationship or interplay between two separate events or images), and this involves chronology (the order of events). A screen-based design solution is composed of a number of media items (events, frames, images, and sound), each of which has its own duration. These can be combined into a whole by specifying the temporal relationships among the different items.

[5] Creative Content

"Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking"

Interior: Closet

Close Up Shot, Dolly in use.

- Talent is in the closet slightly sweeping her clothes trying to decide what to wear for the party she is attending.

- Talent picks out an entire outfit and gracefully tosses it onto her bed. 

Interior: Bedroom 

Wide Shot, Focus-in Focus Shot. 

- Capture the clothes landing onto the bed

- Un-Focused shot of the talent (girl) walking to the bathroom. 

-Dolly follows talent to the bathroom-

Interior: Bathroom. 

Soft Focus. 

- Close up shot, zoom out after 10 secs on the product (MAC cosmetics) 

- Zoom out: Mirror shot, blur talent from the mirror

- Close up shot on the talent putting on her make up (Half face) 

-Last touch: blush brush, hits the counter, slow motion, zoom out into a mirror shot and see the talent walking to her bedroom. 

-Dolly shot, following her to the bed room- 

-Talent; has dress on, zooms in on talent putting on the shoes. 

-Zoom out, glide up from the dolly get a full shot of her body, zoom out- 

Talent walks away, goes to the door, before shutting the door, 

-talent turns around- 

Talent:

-Gracefully turns around. 

-Smiles at the camera (slight seductive way) 

Talent says: "Now You're MAC-nificiant. 

"creative thinking will be necessary. Ideas, ideas. Ideas matter—no matter what the technology used. We have to generate ideas and content that people will seek out, that pulls people in across media."

By writing out this commercial and being able to bring a new and creative way of expression the way that I want to produce this product to the world, is what gives me the lead start and ahead of everyone else that are trying to come up with a new and unique idea for the product that they want to get out there. In conclusion, an ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.

[4] Promotion

"Consumer advertising and promotion are directed toward the general public" Being able to provide a story, without using motion or any kind of sound, is the best story anyone can ever tell, because when you capture people the emotion, then you know you have really made something that should and always will be history to all of the ones that were so touched by the promotion that you have created. The way I am going to promote my product is by making an advertisement that will show the beauty and glam of the product. being able to provide such an experience just by using a picture is the only way that I can think of. "Part of what differentiates a brand or group is “owning” a selling point, benefit, attitude, or any characteristic that contributes to a distinct construct" Being able to make my promotions stand out and be seen is definitely a challenge. I have to make sure that I am reaching out to all of the different age groups, or class groups, or any kind of groups that need to be recognized, so that I am able to give them the attention they need through my promotion. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. The idea sets the framework for all your design decisions

[3] The Big Idea.

What will you do to attract customers?

An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design.

I will attract my customers, by making my ad feel, as if it is part of a real life experience. I want them to understand that the whole point of me making the ad I did was from my personal experience and emotion. I feel, as if, when you are able to put your own feels and such into an Ad then you know it will be a good one. You will hope that the consumers/customers, will be able to connect with you in a way you want them to, in a way where as soon as they see my ad they will understand the playfulness that I wanted to capture within my product advertisement.

Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation

From the quote above, taken from my advertising book, I feel as if I found a way to make it what a good campaign should be. I feel since I am part of the "now generation" well in a way I was able to connect with the rest of the consumers and understand their wants and needs when it comes to products that they most admire. By focusing on the attributes of an object, person, place, character, topic or theme, product, or service, you can find a characteristic that might lead to an idea. Attribute listing is a method for analyzing and separating data through observing and identifying various qualities that might have otherwise been overlooked

Week 10 EOC: What makes a good Campaign?

My campaign endears the brand or group to the public it starts off as if it is a regular person, a girl getting ready to go out, picking out an outfit, doing her make up, and ends with a smile and a pinch of tease, with the girl and dolled up with her MAC cosmetics on, being able to look fabulous in the outfit, but most importantly her make-up. It strikes a chord in its target audience MAC cosmetics is always about the younger crowd or trying to keep up with the younger crowd, looking glamorous at all times, being able to be flirtatious but also classy at the same. My target demographic will be able to understand and relate to my ad because mostly all will understand what it is I am trying to say, and come across with, that if you wear Mac Cosmetics you are able to look fabulous, and feel confident whenever you go out. The idea makes sense for the brand or group. Its true, MAC cosmetics is the number one make up brand that are used when dolling up the celebrities. They want to be known as the best of the best, the number one brand that you will always look upon. the brand that you will want to use not only because mostly all celebrities, but because you trust in the brand, you know it will make you feel confident, and not only will a good campaign, will make you think a little, trying to figure it out, just so that it is on your mind. a good campaign will try its best to not only catch you mentally but emotionally. a good campaign works hard to get their point through, as clear as possible and last but not least a good campaign will a campaign that you will remember for years.

EOC Week 9: For Those Who Think Young. . .

This is an advertisement for MAC cosmetics (obviously) This AD isn't really all that bad, it shows a little girl who likes the whole hello kitty fad that the fashion industry has going on. The only thing that really throws me off about his is the fact that she looks like a plastic barbie doll. When girls, young ladies, or women have to much make up on and they make them look as if they are fake, then something has gone wrong, with whatever they are doing. Don't get me wrong, if I could afford MAC cosmetics I would be rocking their style too, because I love the vibrant-ness of the make up. But when you take a girl between the ages of 13-16 and make them look as if they are x2 older then what they seem, there is something wrong. I understand that she is doing an advertisement for the Hello Kitty collection, so thats why that have her hair all big and the bow on the side of her head, but I still feel as if they made her look to old in this advertisement. Even though it is a gorgeous advertisement.

AMERICAN APPAREL. They honestly really need to go down a different route because, exploding young women to this to expose themselves in ungodly was is disgraceful. This model is at least between the ages of 15-17, still a minor, and she is practically showing her body to the world, exposing her back side. unappropriated for any advertisement, no matter the company. Everyone knows that American Apparel, is a disgrace to the whole fashion industry, but for some odd reason they seem to still be lasting, hopefully in a few more years they will be gone for good, because we cant keep having this ads be published or seen on the internet if they were banned, its not right, and for the model of did this, she should respect herself and her body a little bit more, and should have said no and left the deal of American Apparel to those who don't think highly of themselves.

[2] Competitive analyses

I feel as if my competition would be any other make up company. Creative thinking is needed through all the phases of an advertising project. They are trying to become the IT company that MAC is, and so in order for me to beat them, I have to come up with a more and unique marketing plans, being able to invision and put more of a young youth onto the palette it is a little bit more easier for me to come up with something then the competitors marketing group, only because I do have a lot of ideas that I want to do, and no one knows them, except for me.
Thumbnail sketches are preliminary, small, quick, unrefined drawings of your ideas in black and white or color. Best practice dictates that you use traditional image-making techniques
However I also have to think about how is I am going to get my Product more noticeable then any other product. I have to do research on all of the make up company, do surveys, just to find out how the people really do feel about all of the different make up products. Being able to give the people what they want within their make up is what will make my product different from anyone else's. planning does not involve junior art directors and copywriters; junior art directors will be briefed by their creative director (CD) or associate creative director (ACD)

[1] MAC Cosmetics: Now You're MAC-nificiant

The vision: 

"The creative vision of many talented design students who entered our cover competition". 

When I first came across this project, I literally had no idea what product I wanted to do. But after thinking for a while. I decided to put my own self into the picture. So, I decided to choose MAC cosmetics. Because, I have always admired the way the make up artist do their clients make-up. It automatically got me thinking about going to the party. So I pictured, a commercial, going around the lines of this. 

 Interior: Closet

Close Up Shot, Dolly in use.

- Talent is in the closet slightly sweeping her clothes trying to decide what to wear for the party she is attending.

- Talent picks out an entire outfit and gracefully tosses it onto her bed. 

Interior: Bedroom 

Wide Shot, Focus-in Focus Shot. 

- Capture the clothes landing onto the bed

- Un-Focused shot of the talent (girl) walking to the bathroom. 

-Dolly follows talent to the bathroom-

Interior: Bathroom. 

Soft Focus. 

- Close up shot, zoom out after 10 secs on the product (MAC cosmetics) 

- Zoom out: Mirror shot, blur talent from the mirror

- Close up shot on the talent putting on her make up (Half face) 

-Last touch: blush brush, hits the counter, slow motion, zoom out into a mirror shot and see the talent walking to her bedroom. 

-Dolly shot, following her to the bed room- 

-Talent; has dress on, zooms in on talent putting on the shoes. 

-Zoom out, glide up from the dolly get a full shot of her body, zoom out- 

Talent walks away, goes to the door, before shutting the door, 

-talent turns around- 

Talent:

-Gracefully turns around. 

-Smiles at the camera (slight seductive way) 

Talent says: "Now You're MAC-nificiant.

 Most competing brands are of equal quality—that is, they are parity products or services.

By creating this commercial, is how my product is going to be unique from anything else, its an original thought, and it will help make MAC more notices and fun to have when going out on a party.

Advertising is used in a free-market system to promote one brand or group over another