I feel as if my competition would be any other make up company. Creative thinking is needed through all the phases of an advertising project. They are trying to become the IT company that MAC is, and so in order for me to beat them, I have to come up with a more and unique marketing plans, being able to invision and put more of a young youth onto the palette it is a little bit more easier for me to come up with something then the competitors marketing group, only because I do have a lot of ideas that I want to do, and no one knows them, except for me.
Thumbnail sketches are preliminary, small, quick, unrefined drawings of
your ideas in black and white or color. Best practice dictates that you
use traditional image-making techniques
However I also have to think about how is I am going to get my Product more noticeable then any other product. I have to do research on all of the make up company, do surveys, just to find out how the people really do feel about all of the different make up products. Being able to give the people what they want within their make up is what will make my product different from anyone else's. planning does not involve junior art directors and copywriters; junior
art directors will be briefed by their creative director (CD) or
associate creative director (ACD)
[1] MAC Cosmetics: Now You're MAC-nificiant
The vision:
"The creative vision of many talented design students who entered our cover competition".
When I first came across this project, I literally had no idea what product I wanted to do. But after thinking for a while. I decided to put my own self into the picture. So, I decided to choose MAC cosmetics. Because, I have always admired the way the make up artist do their clients make-up. It automatically got me thinking about going to the party. So I pictured, a commercial, going around the lines of this.
Interior: Closet
Close Up Shot, Dolly in use.
- Talent is in the closet slightly sweeping her clothes trying to decide what to wear for the party she is attending.
- Talent picks out an entire outfit and gracefully tosses it onto her bed.
Interior: Bedroom
Wide Shot, Focus-in Focus Shot.
- Capture the clothes landing onto the bed
- Un-Focused shot of the talent (girl) walking to the bathroom.
-Dolly follows talent to the bathroom-
Interior: Bathroom.
Soft Focus.
- Close up shot, zoom out after 10 secs on the product (MAC cosmetics)
- Zoom out: Mirror shot, blur talent from the mirror
- Close up shot on the talent putting on her make up (Half face)
-Last touch: blush brush, hits the counter, slow motion, zoom out into a mirror shot and see the talent walking to her bedroom.
-Dolly shot, following her to the bed room-
-Talent; has dress on, zooms in on talent putting on the shoes.
-Zoom out, glide up from the dolly get a full shot of her body, zoom out-
Talent walks away, goes to the door, before shutting the door,
-talent turns around-
Talent:
-Gracefully turns around.
-Smiles at the camera (slight seductive way)
Talent says: "Now You're MAC-nificiant.
Most competing brands are of equal quality—that is, they are parity products or services.
Most competing brands are of equal quality—that is, they are parity products or services.
By creating this commercial, is how my product is going to be unique from anything else, its an original thought, and it will help make MAC more notices and fun to have when going out on a party.
Advertising is used in a free-market system to promote one brand or group over another
Week 8 EOC: My Slogan
: Font: Throw my hands in the air: Font: Handwriting-Draft
: Font: Lion King: Font: Angellia Tattoo
: Font: Birth of a Hero
: Font: Dear Joe Four
Week 8 BOC: Progression on Final Project
My idea for the final project, is to use the cosmetic brand MAC. I was absent last week, when we had to come up with the slogan and make a pitch to my teacher, however, I did email my teacher about my idea, he said "Good start!" So, if all goes well, my idea for the final project is to make a little commercial, as well as, if I have time, an advertisement as well. using the slogan, "Now you're MAC-nificiant." The way I plan on following through with this project is to get a girl, or if I can't find anyone, shoot myself in the commercial. The way I am going to do the commercial is I am going to make it seem as if the talent is going to a party. and So she is getting ready, she picks out an outfit and tosses it on her bed, then she walks to her bathroom, and you see all of her MAC make up on her vanity, you don't see her face until the very end, so when it comes to the final touch of her make up, you see a blush brush in slow motion hitting the vanity (landing) and a unfocused shot of the talent in the mirror, getting up and walking to her room, the next scene you see is her putting on her dress, then an XCU of her buckling/putting on her shoe. Then the camera zooms out (dolly's out) you see her whole outfit, she walks to the door, she turns around quickly, then you get a CU shot of her looking at the camera smiling and saying "Now you're MAC-nificiant"
The ad. idea that I has was to get a dimly background, more focused on her faced, all dolled up in MAC product, either smiling, or doing a seductive look with the slogan to the right side of her face and the logo on the bottom right corner.
The ad. idea that I has was to get a dimly background, more focused on her faced, all dolled up in MAC product, either smiling, or doing a seductive look with the slogan to the right side of her face and the logo on the bottom right corner.
Week 6 EOC: Chim Chim Cheree
"There's Tufsyn, and Retsyn, and Acrylan too,
And Marfac and Melmac and what else is new?
There's Orlon and Korlan, and there's Accutron,
And Teflon, and Ban-Lon, and so on and on"Week 5 EOC: Superbowl ADs
"it’s one of the best ads we’ve seen from them in years" http://www.superbowl-commercials.org/23331.html The nature of the brand is to capture the essence of the group of people who love to have Budweiser for a drink. Now, if you didn't know that the horse that was used in the was a Clydesdale horse, which is the branded horse for Budweiser. If you do a little research about the company you would know that in 1876 Anheuser-Busch InBew. was introduced by Adolphus Busch, and they have became one of the highest selling beers in the United States. The goals for Budweiser is to capture their audiences by so much more then sight and smell. "We didn’t so much care about that part, but we love those horses nonetheless!" http://www.superbowl-commercials.org/23331.html and with this advertisement, I realized that they captured my attention. . . emotionally. . . and its very difficult for advertisements to catch you emotionally, because we don't expect, and if you expect something to happen to you and it happens, you are hooked to whatever that thing is, and I never expected a beer company to capture my heart in an emotional stage. I feel the target audience is from ages of 21- 65, as well as mothers {well with this commercial, anyways.} "According to its Twitter feed, more than 60,000 names were suggested on the #Clydesdales hashtag on Twitter." http://www.mlive.com/entertainment/index.ssf/2013/02/super_bowl_2013_commercials_bu_1.html
Week 4 EOC: Women Advertising
This picture, is all over the place, Whoever made this advertisement, did they really think about what they were going to show? A pregnant woman, with a beer in her hand. This advertisement will just show young girls who are pregnant that it is okay to be consuming alcohol when they are caring a baby. I understand that beer advertisements and commercials aren't always the best, but do they really have to use such a irresponsible, unethical proposal for this beer advertisement. They could've done this without the pregnancy, just have a really pretty girl or even two of them hold a glass of this kind of alcohol.
REALLY? This is the perfect advertisement to discuss perverted old men. They used a little girls innocence to describe something that will make you sexy, they could've came up with something better, something more appropriate. All they had to think about is if this was their child how would they feel. I don't think they would want their child to be known as "sexy" at such a young age and do a provocative stare just to promote something that is more for women. They could've just gotten an older woman made her skin look soft, holding a teddy bear, and this advertisement would have been so much better and less discriminating.
Subscribe to:
Posts (Atom)