Showing posts with label EOC. Show all posts
Showing posts with label EOC. Show all posts
Week 10 EOC: What makes a good Campaign?
My campaign endears the brand or group to the public it starts off as if it is a regular person, a girl getting ready to go out, picking out an outfit, doing her make up, and ends with a smile and a pinch of tease, with the girl and dolled up with her MAC cosmetics on, being able to look fabulous in the outfit, but most importantly her make-up. It strikes a chord in its target audience MAC cosmetics is always about the younger crowd or trying to keep up with the younger crowd, looking glamorous at all times, being able to be flirtatious but also classy at the same. My target demographic will be able to understand and relate to my ad because mostly all will understand what it is I am trying to say, and come across with, that if you wear Mac Cosmetics you are able to look fabulous, and feel confident whenever you go out. The idea makes sense for the brand or group. Its true, MAC cosmetics is the number one make up brand that are used when dolling up the celebrities. They want to be known as the best of the best, the number one brand that you will always look upon. the brand that you will want to use not only because mostly all celebrities, but because you trust in the brand, you know it will make you feel confident, and not only will a good campaign, will make you think a little, trying to figure it out, just so that it is on your mind. a good campaign will try its best to not only catch you mentally but emotionally. a good campaign works hard to get their point through, as clear as possible and last but not least a good campaign will a campaign that you will remember for years.
EOC Week 9: For Those Who Think Young. . .
AMERICAN APPAREL. They honestly really need to go down a different route because, exploding young women to this to expose themselves in ungodly was is disgraceful. This model is at least between the ages of 15-17, still a minor, and she is practically showing her body to the world, exposing her back side. unappropriated for any advertisement, no matter the company. Everyone knows that American Apparel, is a disgrace to the whole fashion industry, but for some odd reason they seem to still be lasting, hopefully in a few more years they will be gone for good, because we cant keep having this ads be published or seen on the internet if they were banned, its not right, and for the model of did this, she should respect herself and her body a little bit more, and should have said no and left the deal of American Apparel to those who don't think highly of themselves.
Week 8 EOC: My Slogan
: Font: Throw my hands in the air: Font: Handwriting-Draft
: Font: Lion King: Font: Angellia Tattoo
: Font: Birth of a Hero
: Font: Dear Joe Four
Week 6 EOC: Chim Chim Cheree
"There's Tufsyn, and Retsyn, and Acrylan too,
And Marfac and Melmac and what else is new?
There's Orlon and Korlan, and there's Accutron,
And Teflon, and Ban-Lon, and so on and on"Week 5 EOC: Superbowl ADs
"it’s one of the best ads we’ve seen from them in years" http://www.superbowl-commercials.org/23331.html The nature of the brand is to capture the essence of the group of people who love to have Budweiser for a drink. Now, if you didn't know that the horse that was used in the was a Clydesdale horse, which is the branded horse for Budweiser. If you do a little research about the company you would know that in 1876 Anheuser-Busch InBew. was introduced by Adolphus Busch, and they have became one of the highest selling beers in the United States. The goals for Budweiser is to capture their audiences by so much more then sight and smell. "We didn’t so much care about that part, but we love those horses nonetheless!" http://www.superbowl-commercials.org/23331.html and with this advertisement, I realized that they captured my attention. . . emotionally. . . and its very difficult for advertisements to catch you emotionally, because we don't expect, and if you expect something to happen to you and it happens, you are hooked to whatever that thing is, and I never expected a beer company to capture my heart in an emotional stage. I feel the target audience is from ages of 21- 65, as well as mothers {well with this commercial, anyways.} "According to its Twitter feed, more than 60,000 names were suggested on the #Clydesdales hashtag on Twitter." http://www.mlive.com/entertainment/index.ssf/2013/02/super_bowl_2013_commercials_bu_1.html
Week 4 EOC: Women Advertising
This picture, is all over the place, Whoever made this advertisement, did they really think about what they were going to show? A pregnant woman, with a beer in her hand. This advertisement will just show young girls who are pregnant that it is okay to be consuming alcohol when they are caring a baby. I understand that beer advertisements and commercials aren't always the best, but do they really have to use such a irresponsible, unethical proposal for this beer advertisement. They could've done this without the pregnancy, just have a really pretty girl or even two of them hold a glass of this kind of alcohol.
REALLY? This is the perfect advertisement to discuss perverted old men. They used a little girls innocence to describe something that will make you sexy, they could've came up with something better, something more appropriate. All they had to think about is if this was their child how would they feel. I don't think they would want their child to be known as "sexy" at such a young age and do a provocative stare just to promote something that is more for women. They could've just gotten an older woman made her skin look soft, holding a teddy bear, and this advertisement would have been so much better and less discriminating.
EOC Week 3: Tabbaco Advertisment
Whats happening in frame is a discrimination, the ad first of was very badly color coordinated, but its also saying, that if you (a man) smokes then us (a woman) will be attracted to you (a man) just because you smoke. And we(women) will follow you like a good little house wife.
2. What is the setting? What are the conditions?
The settings of this Ad. is all about the sexual attraction, The conditions are that this Ad is trying to make smoking seem sexy, and attractive, which will make other people want to look sexy as well as attractive.
3. Who are the people or groups?
The groups and or people are more towards the older, single, or newly-weded group.
4. What is their point of view around this specific experience?
I feel as if their POV for the experience of the ad. would be the experience of being noticed by a female or male. Whom ever is the one smoking.
5. What are their goals?
Their goal is to and sell the cigarette. Trying to "convince" the men to get this brand of cigarette, so they can take a woman home with them. However, they didn't really think about the women now did they. Back in the day, women weren't really ever considered when it comes to wanting to sell products. During that time... women had to "please" their man, so if men can get something just to make a woman go and "seduce" you just sold a product.
6. What are their assumptions? What are their perceptions?
Their "assumptions" are that women will fall -head over hills- for men who smoke the brand cigarette Tipalet. and their "perceptions" were too...
7. Are there conflicts? Is there cooperation?
Conflicts back then, probably not. Now, a lot of conflicts. womenizing, sexist, and so much more. now and days the cigarcette ads are just basic pictures, no discrimination at all.
8. What are the outcomes?
Their outcomes are is a good product, and I'm sure it sold well, the Advertiser for this ad did a horrible job, so that may have stopped them from selling as much as they wish to sell.
EOC Week 2: Questionable Ethics
There are several different advertisments that are uneccessary, that should have been thought out a little more, here are just a few examples of....
This advertisement is unethical because it is showing the children posing in a provocative way. When it comes to children that can be a very touchy issue because, children are innocent and should be shown that way, with the AD it makes them seem as if they are a sex symbol at such a young age. I feel as if Mexx may have pushed their campaign a little to far.
But honestly, There is most likely a million one different ways to portray this advertisment. yes their motto is "Fashion Junkie," but did they really have to make two young girls snort the dress, which is as if they were smoking coke? To me this ad makes me feel like, if I or someone else wants to go into fashion they have to be able to do anything to get into this business.
Really? honestly I feel as if there should be a rated-ness when it comes to some adds. This is just sexist. in my opinion. To me why would you even mention a guys private area in an ad. that kind of ruins the whole purpose of it.
Week One EOC: My Voice
I am a professional in the Fashion Industry. Fashion is more than the clothes you wear on your back, its a form of expression, and I am expecting myself to show my expression as well as bussiness-like quality with the world. I choice to do the Fashion industry, because there is more then one concept, you can gain a lot of experience. My mind has been truly blessed with gaining the knowledge of fashion in different departments. I have nailed it down to the marketing field of fashion. I chose marketing because I want to help and give my professional knowledge out there to those who would allow me to assist them. I want to be able to use my business side as well as my creative side to get the names of others out there, and keep my mind going with the new fashionistas out there today. Even though, I am majoring in fashion doesn’t mean it’s the only thing that I love to do, my other love is for film-making, photography, as well as physical training. One day I hope to further all my talents that I love. Most importantly, I hope to further my Professional Career in Fashion/ Fashion Marketing.
Week One EOC: Volkswagen Lemon AD.
Before
Volkswagen’s ‘Lemon’ advertisement the ads were so boring and just facts. When
the “Lemon” ad came out with a much more interesting and different manner than
the advertisements that came before them, they captivated and changed the world
of advertising. No more laying around and just stating facts, now all that was
needed was something to grab our attention. Alright so we know what it meant
for the world of advertising, what it looked like, and what came after it. So
only one question remains. “How could Volkswagen sell Hitler’s favorite car to
the American people only a decade and a half after World War II? This was the
question asked of the advertising agency Doyle Dane Bernbach in 1960. In order
for them to solve this problem, they would have to find a new way to advertise
their products.” I think America is happy with the Volkswagen Beetle despite
whose favorite car it was. Passing through such vigorous testing, that just
because the glove compartment was slightly damaged spoke very highly of the
car. “The ad featured a black and white photo of the Volkswagen Beetle with the
word “Lemon” in bold san serif font… the image follows a statement that
proclaims that this particular car was rejected by Inspector Kurt Kroner
because of a blemish on the chrome piece of the glove box.” why is the 1961
Volkswagen Beetle advertisement so important? “God bless him, because in so
doing he also gave advertising permission to surprise, to defy and to engage
the consumer without bludgeoning him about the face and body. Kroner offered up
a lemon with approximately the same result of Eve offering the apple. Not only
did everything change, but suddenly things were a lot more interesting.”
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