Week 11: Self Evaluation

Throughout the whole 11 weeks I feel that my understanding of the advertising industry has grown so much more. It has become so much more open and wider, especially in the ways that I see the advertisements. As of right now I have reached the 11^th weeks of this quarter, and the 11^th class of advertising throughout this class I feel that I have met the credentials, and did everything that was asked of me in a timely matter. Even though I have fallen into a deep step and forgot to do some of my assignments they were always done before the next time the class meets. Opening up my mind in a way and having me understand more about the world we live in now, has gotten me to think about what is going to happen in the future, got me into realizing that I really do have to pay attention to what is going on in the world and always in the industry of my choosing, because if I don’t then I am going to be really far behind once it is my time to be out there after I graduate from college. So, with that in hand I feel that by the end of the day I feel that I deserve to get a passing grade in this class. 

Week 8 BOC: Progression on Final Project

My idea for the final project, is to use the cosmetic brand MAC. I was absent last week, when we had to come up with the slogan and make a pitch to my teacher, however, I did email my teacher about my idea, he said "Good start!" So, if all goes well, my idea for the final project is to make a little commercial, as well as, if I have time, an advertisement as well. using the slogan, "Now you're MAC-nificiant." The way I plan on following through with this project is to get a girl, or if I can't find anyone, shoot myself in the commercial. The way I am going to do the commercial is I am going to make it seem as if the talent is going to a party. and So she is getting ready, she picks out an outfit and tosses it on her bed, then she walks to her bathroom, and you see all of her MAC make up on her vanity, you don't see her face until the very end, so when it comes to the final touch of her make up, you see a blush brush in slow motion hitting the vanity (landing) and a unfocused shot of the talent in the mirror, getting up and walking to her room, the next scene you see is her putting on her dress, then an XCU of her buckling/putting on her shoe. Then the camera zooms out (dolly's out) you see her whole outfit, she walks to the door, she turns around quickly, then you get a CU shot of her looking at the camera smiling and saying "Now you're MAC-nificiant"
The ad. idea that I has was to get a dimly background, more focused on her faced, all dolled up in MAC product, either smiling, or doing a seductive look with the slogan to the right side of her face and the logo on the bottom right corner.