Before
Volkswagen’s ‘Lemon’ advertisement the ads were so boring and just facts. When
the “Lemon” ad came out with a much more interesting and different manner than
the advertisements that came before them, they captivated and changed the world
of advertising. No more laying around and just stating facts, now all that was
needed was something to grab our attention. Alright so we know what it meant
for the world of advertising, what it looked like, and what came after it. So
only one question remains. “How could Volkswagen sell Hitler’s favorite car to
the American people only a decade and a half after World War II? This was the
question asked of the advertising agency Doyle Dane Bernbach in 1960. In order
for them to solve this problem, they would have to find a new way to advertise
their products.” I think America is happy with the Volkswagen Beetle despite
whose favorite car it was. Passing through such vigorous testing, that just
because the glove compartment was slightly damaged spoke very highly of the
car. “The ad featured a black and white photo of the Volkswagen Beetle with the
word “Lemon” in bold san serif font… the image follows a statement that
proclaims that this particular car was rejected by Inspector Kurt Kroner
because of a blemish on the chrome piece of the glove box.” why is the 1961
Volkswagen Beetle advertisement so important? “God bless him, because in so
doing he also gave advertising permission to surprise, to defy and to engage
the consumer without bludgeoning him about the face and body. Kroner offered up
a lemon with approximately the same result of Eve offering the apple. Not only
did everything change, but suddenly things were a lot more interesting.”Week One EOC: Volkswagen Lemon AD.
Before
Volkswagen’s ‘Lemon’ advertisement the ads were so boring and just facts. When
the “Lemon” ad came out with a much more interesting and different manner than
the advertisements that came before them, they captivated and changed the world
of advertising. No more laying around and just stating facts, now all that was
needed was something to grab our attention. Alright so we know what it meant
for the world of advertising, what it looked like, and what came after it. So
only one question remains. “How could Volkswagen sell Hitler’s favorite car to
the American people only a decade and a half after World War II? This was the
question asked of the advertising agency Doyle Dane Bernbach in 1960. In order
for them to solve this problem, they would have to find a new way to advertise
their products.” I think America is happy with the Volkswagen Beetle despite
whose favorite car it was. Passing through such vigorous testing, that just
because the glove compartment was slightly damaged spoke very highly of the
car. “The ad featured a black and white photo of the Volkswagen Beetle with the
word “Lemon” in bold san serif font… the image follows a statement that
proclaims that this particular car was rejected by Inspector Kurt Kroner
because of a blemish on the chrome piece of the glove box.” why is the 1961
Volkswagen Beetle advertisement so important? “God bless him, because in so
doing he also gave advertising permission to surprise, to defy and to engage
the consumer without bludgeoning him about the face and body. Kroner offered up
a lemon with approximately the same result of Eve offering the apple. Not only
did everything change, but suddenly things were a lot more interesting.”
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