"it’s one of the best ads we’ve seen from them in years" http://www.superbowl-commercials.org/23331.html The nature of the brand is to capture the essence of the group of people who love to have Budweiser for a drink. Now, if you didn't know that the horse that was used in the was a Clydesdale horse, which is the branded horse for Budweiser. If you do a little research about the company you would know that in 1876 Anheuser-Busch InBew. was introduced by Adolphus Busch, and they have became one of the highest selling beers in the United States. The goals for Budweiser is to capture their audiences by so much more then sight and smell. "We didn’t so much care about that part, but we love those horses nonetheless!" http://www.superbowl-commercials.org/23331.html and with this advertisement, I realized that they captured my attention. . . emotionally. . . and its very difficult for advertisements to catch you emotionally, because we don't expect, and if you expect something to happen to you and it happens, you are hooked to whatever that thing is, and I never expected a beer company to capture my heart in an emotional stage. I feel the target audience is from ages of 21- 65, as well as mothers {well with this commercial, anyways.} "According to its Twitter feed, more than 60,000 names were suggested on the #Clydesdales hashtag on Twitter." http://www.mlive.com/entertainment/index.ssf/2013/02/super_bowl_2013_commercials_bu_1.html
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